Name : Geeta Algeri
Roll.no/Div : 17/ A
Nirmala Memorial Foundation college of Education

Introduction
Patanjali dant kanti natural toothpaste is herbal toothpaste containing herbs and ayurvedic ingredients and essential oil. It can also help to prevent and reduce pain in the gums and teeth. It provides a refreshing smell and can help people get rid of bad breath. From offering dental protection to dental beauty, it works to guard and beautify your teeth.
Benefits support
• Effective in protecting from dental cavities and decay.
• Useful in fighting germs and protect the teeth and gums.
• Leaves a long- lasting freshness in mouth.
• Help maintain oral hygiene and fight against gingivitis, toothache, spongy, and bleeding gums.
Target Audience
Dant kanti is family product, thus used by family members of all age groups. The user of this paste are everyone in the family who look for strong, healthy teeth without problems like cavity and tooth decay. Here, the basic target group consists of children up to 14 years og age and their parents and other senior members of the family.
Competiter in market
Colgate by palmolive ,
Pepsodent, Close- up by HUL
Dabur Red by Dabur
Meswak by Balsara Hygiene
